First published by, International Business Times, 1 June 2019
Backed by powerful new technologies, B2B companies generate, store and analyze massive amounts of data, often as an artifact of their organizations’ core business offerings. Now, more and more businesses are honing the responsible use of data to segment, package and distribute information to internal and external audiences.
The logical next step for B2B organizations is data monetization – and many companies are monetizing data in ways that deliver added value to their customers, partners and technology ecosystems.
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