By its very nature, cybercrime must develop to last. Not only are cybersecurity specialists continually attempting to close escape hacking exits and counteract zero-strike occasions, however innovation itself is continually advancing. This implies cybercriminals are continually making new assaults to fit new patterns, while tweaking existing assaults to stay away from identification. To see how…
Wanna Cry is a ransomware strain that spreads via spam or phishing emails. It also spreads via downloads, infecting any node thus penetrating the network. The infection methods are also very imaginative with many ways that your computer can get infected. Once the ransomware gets access into your computer network, it locks all your files…
In today’s hyper-active world, competition is fierce and companies must gear up to manage growth and respond proactively to diverse business goals. Scaling up the business to accommodate growth by leveraging resources in hand is the business requirement of today. A business that scales effectively will be able to rise up to the challenges which…
This question may seem to be rearing its head at intervals but with little knowledge of digital strategy in today’s ecosystem which could be seriously dangerous, you must look at some facts and figures that provides the answer to your question. Business Owners should be tapping this new marketing ideology, if they are to get…
Cyber Security has come from relative obscurity into the limelight with repeat incidents of nefarious cyber attacks that have left the economy reeling under its impact. There are certain obnoxious elements that teach people to mount ransomware attacks and phishing attacks on the web too. The individual hackers have come to understand the flourishing evils…
A brand image or to that extent, a brand equity is made up of company assets that enhance the product value. Thus brand equity is rightfully defined as when assets far outweigh its liabilities, brand equity can be used to boost customer loyalty, deepen customer relationships, and optimize pricing. Thus it can be said at…
You might just have been alerted by the latest news that there has been a data breach and this time the personal information of many unsuspecting victims may have been compromised. You start wondering if you might be one among them. What do you if you suffer a data breach? Where do you go? Whom…
Data Privacy and Data Security are interlinked concepts and though not realms entirely different from each other, they have subtle differences that identify one from the other. Understanding their working will enable you to see how they complement each other. Data Privacy: Data Privacy encompasses the individuals who are authorized to manipulate data and nobody…