A brand image or to that extent, a brand equity is made up of company assets that enhance the product value. Thus brand equity is rightfully defined as when assets far outweigh its liabilities, brand equity can be used to boost customer loyalty, deepen customer relationships, and optimize pricing. Thus it can be said at…

First published by Nigel Mendonca (CIO from IDG) 17 July 2019. As Australia hits reset on government service delivery, there’s an opportunity to make it even more data-driven – as long as it benefits citizens. Australia is about to undergo a once-in-15-year rethink of the way it delivers government services at a federal level. This…