A brand image or to that extent, a brand equity is made up of company assets that enhance the product value. Thus brand equity is rightfully defined as when assets far outweigh its liabilities, brand equity can be used to boost customer loyalty, deepen customer relationships, and optimize pricing. Thus it can be said at…

You might just have been alerted by the latest news that there has been a data breach and this time the personal information of many unsuspecting victims may have been compromised. You start wondering if you might be one among them. What do you if you suffer a data breach? Where do you go? Whom…

All around the world, businesses have adapted to digital transformation, with data now being stored digitally on local (on-premise) systems, on cloud services or a hybrid mix of both. This has increased sensitive data’s vulnerability to cyber-attacks, which is why the government has laid down many data legislation which dictates companies on their data governance.…