What your data is, and isn’t, good for

JUL30 HBR WhatDataIsAndIsntGoodFor
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Leaders today increasingly turn to big data and advanced analytics in hopes of solving their most pressing problems, whether it’s a drop-off of repeat customers, a shift in consumption patterns, or an attempt to reach new markets. The prevailing thought is that more data is better, especially given advancements in tools and technologies such as […]